Scope
This Cookies Policy applies to all visitors of Zyphe Inc.'s website. It explains how we use cookies and similar tracking technologies on our site, in compliance with applicable data protection laws (including the EU GDPR and California CCPA). By using our website, you agree to the use of cookies as described in this policy (to the extent you have given consent where required).
What Are Cookies?
Cookies are small text files that websites place on your device as you browse. They are processed and stored by your web browser and can be read on future visits. Cookies serve many functions — for example, they can remember your preferences or login status, or collect information about your use of a site. We also use similar tracking technologies (like pixels, web beacons, and local storage) that functionally resemble cookies. In this policy, all these technologies are collectively referred to as "cookies."
Types of Cookies We Use
- Strictly Necessary Cookies: These cookies are essential for the website to function and cannot be switched off in our systems. They enable core functionality such as security, network management, and accessibility. You do not need to provide consent for strictly necessary cookies.
- Performance & Analytics Cookies: These cookies collect information about how visitors use our website (e.g., which pages are visited and any errors encountered). We use third-party analytics services like Google Analytics and Microsoft Clarity. These cookies will not be set unless you opt in.
- Functional Cookies: Also known as "preferences cookies," these allow the site to remember choices you have made (e.g., language preference or region).
- Advertising & Targeting Cookies: These track online activity to help advertisers deliver relevant ads. At this time, Zyphe's website does not use advertising or targeting cookies, and we will not set any such cookies without your explicit consent.
Information Collected Through Cookies
Examples of the types of information our cookies (particularly analytics cookies) may collect:
- Lead Source: Referring website or marketing campaign.
- Click Behavior: Links or buttons clicked and page interactions.
- Scroll Behavior: How far and how often you scroll on a page.
- Browser Type: Type and version of web browser and operating system.
- Device Type: Desktop, tablet, or mobile and screen resolution.
- User Interactions: Mouse cursor movements, navigation between pages, and keystrokes in non-sensitive fields.
None of the cookies we use will directly identify you by name or contact details.
Third-Party Cookies and Analytics Tools
Google Analytics (Performance/Analytics)
We use Google Analytics to analyze how visitors use our website. It sets cookies to collect information such as your IP address, device and browser type, and on-site activities. We have configured the service to anonymize IP addresses wherever possible. You can opt out through our cookie consent tool or the official Google Analytics Opt-out Browser Add-on.
Microsoft Clarity (Performance/Analytics)
We use Microsoft Clarity to record session replays and generate heatmaps. It collects detailed behavioral data (scrolling, clicking, mouse movements) and technical data (IP address, approximate location, browser type). Microsoft acts as an independent data controller for this data. Clarity will not be activated unless you have given explicit consent.
User Consent and Cookie Control
We do not use non-essential cookies unless you have given explicit consent via our cookie banner. You can choose which categories to allow.
Changing Your Preferences: You can withdraw or modify consent at any time via the "Cookie Settings" link in the website footer. You can also control cookies through your browser settings, though this may affect site functionality.
California Residents: Our cookie management tool serves as our "Do Not Sell or Share My Personal Information" notice. We also recognize "Global Privacy Control" (GPC) signals.
Cookie Duration and Retention
Cookies are either session-based (deleted when the browser closes) or persistent (remain until a set expiration date).
| Cookie Name | Purpose | Category | Expiration |
|---|---|---|---|
| cookie_consent | Remembers cookie consent preferences. | Strictly Necessary | 1 year |
| session_id | General session identifier for the website. | Strictly Necessary | Session |
| _ga | Distinguishes unique users for Google Analytics. | Performance/Analytics | 2 years |
| _gid | Distinguishes users within a 24-hour period for Google Analytics. | Performance/Analytics | 24 hours |
| _gat | Throttles request rate for Google Analytics. | Performance/Analytics | 1 minute |
| _clck | Persists the Microsoft Clarity User ID. | Performance/Analytics | 1 year |
| _clsk | Connects multiple page views into a single Clarity session. | Performance/Analytics | Session |
| CLID | Identifies the first time Clarity saw this user. | Performance/Analytics | 1 year |
| ANONCHK | Indicates if MUID was transmitted to an advertising cookie. | Performance/Analytics | Session |
| MUID | Microsoft user identifier for unique browsers. | Advertising/Analytics | 1 year |
GDPR and CCPA Compliance
- GDPR (EU/EEA): Non-essential cookies require prior informed consent. Users have rights to access, rectification, and erasure of personal data derived from cookies. Contact privacy@zyphe.com to exercise these rights.
- CCPA/CPRA (California): Users have the right to know, delete, and correct personal information, and the right to opt out of the "sale" or "sharing" of personal information. We do not discriminate against users for exercising these rights.
Policy Updates
We may update this Cookies Policy to reflect changes in practices or legal requirements. The "Last Updated" date indicates the latest changes. Continued use of the website indicates acceptance of revised terms.
Contact Information
Email: privacy@zyphe.com
Mailing Address: Zyphe Inc. 2140 S Dupont Hwy, Camden, DE 19934, USA.